. In general, shopping has always welcomed at the middle class and upper class women. The shop is fragmented and shaped pyramid. At the pinnacle are elegant shops for the rich, huge belt of inelegant, but ruthlessly efficient "discounters" flog much to the precarious middle of the pyramid. According to the Anaylsis by Susan D. Davis, at its base workers in the world and the poor, whose labor cheapened the rest of the pyramid depends for its incredible abundance. [8]. Shopping has evolved from department stores in shopping malls with various services such as supply delivery, attentive service and store credit and accept the return.. These new additions to distance sales have encouraged women and targeted at the middle class.

In recent years, online purchases have become popular, but they still supply the middle class and aristocratic. To make shopping online, it must have access to a computer and the majority of time, have a credit card. This technology separates social classes and their ability to shopping. The aid landscape purchases not only distract us of the enormous social segregation by race and class that the most privileged Americans are completely normal, it helps to reproduce this segregation. Purchases have evolved with the growth of technology and this means an even greater separation between social classes and their means of shopping. The position strongly influence social preferences and individual tastes in popular culture. According to research found in the newspaper of electronic commerce, if we focus on the demographic characteristics of the client in-house, in general, the higher the level of education is high, income, occupation and the head of household , Plus the perception of non-store purchases is more favourable. It should be remembered that an influential factor in consumer attitudes towards non-store purchases is exposure to technology, since it has demonstrated that increased exposure to technology increases the likelihood of developing attitudes favourable towards new channels of purchases.